Autonomous Braking saves costs

During the remainder of the year we will be partnering with Thatcham Research to promote the value of Autonomous Emergency Braking (AEB) .

  • 'AEB leads to a 38% reduction in real-world rear-end crashes’ concluded a 2015 study by Euro NCAP and Australasian NCAP.
  • Huge savings can be achieved in fleets fitted with AEB. According to Thatcham, third party injury claims on the Golf VII (with AEB) were 45% lower than its equivalent in its analysis of UK insurance data.

Many vehicles have AEB fitted as standard, however, where available as an optional extra, it is often bundled together with other features meaning that the average cost for optional AEB is £1,300, but can be as low as £200 for a simple “City” system.

Different manufacturers also use a range of different terms and specific trade names to describe their AEB systems including City Safety (Volvo), Smart City Brake Support (Mazda), Active City Stop (Ford) and City Emergency Braking (Volkswagen).

Confusing matters further, different AEB systems also have different capabilities in terms of the speed at which they are effective, from low speed ‘city’ systems to higher speed ‘Inter Urban’ and then on to pedestrian detection.

Thatcham's comprehensive fitment guide shows you the availability of AEB across the model range – standard fit, optional, or unavailable, as well as the functionality of each system.

To register for a demonstration event please email us.



Published: 19 April 2017

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