Stop the Crash

Collision Avoidance Technology
Live in-car demonstrations



Advanced Driver Assistance Systems (ADAS) technology is proven to reduce collisions and costs, yet take up of these systems in the UK is poor. One barrier is a lack of customer knowledge about the different systems available and the business benefits they can bring to a fleet.

These events give you probably the only opportunity to experience the latest systems yourself, driving in a controlled environment, and in the care of highly trained instructors and engineers. Dealers are normally not permitted to demonstrate these technologies so this could well be the only opportunity you have to see how these new technologies and systems work, and experience how they interact with the driver and the car’s other control systems.


10am: Registration and coffee

  • ADAS technology briefing – what collision avoidance tech is available today and how does it work in theory
  • ADAS in-car demonstrations – try the systems for yourself
  • Hot lunch and networking
  • More demonstrations
  • The future of ADAS and EuroNCAP safety ratings
  • The business case for ADAS in fleets

3pm: Close

These events are heavily subsidised for delegates

These events are mostly funded by the Stop the Crash Partnership, Driving for Better Business, and a grant from the Department for Transport, as the British Government has seen how ADAS technology can make a significant contribution to the reduction of fatal and serious road collisions. They are also delivered in partnership with Volkswagen Commercial Vehicles who are the only van manufacturer to fit AEB as standard equipment to all their new vans.

Without this support, places on such an invaluable and informative vehicle safety technology day would cost approximately £500 per delegate. With this support, we are able to offer places at just £75 per head (reduced even further to just £37.50 if booked before the 28th Feb). Each event is strictly limited to 20 high-level fleet decision makers per day to ensure that each delegate gets enough time in the cars to experience all the technology on show.

Our first 2 events of 2018 are scheduled for 20th and 21st March, to be held at Thatcham Research’s Upper Heyford Proving Ground, and fully staffed with professional driving instructors from the Stop the Crash partners.

**We are no longer taking bookings for these dates