Stop the Crash

Collision Avoidance Technology
Live in-car demonstrations

Come and experience first hand, from the driver’s seat, how the latest collision avoidance technology can protect your drivers, prevent vehicle damage and reduce fuel use.

Advanced Driver Assistance Systems (ADAS) technology is proven to reduce collisions and costs, yet take up of these systems in the UK is poor. One barrier is a lack of customer knowledge about the benefits ADAS can bring to a fleet, and an understanding of how the different systems work.

Autonomous Emergency Braking, for example, has been proven to reduce ‘at fault’ rear collisions by up to 38%, and third party injury claims by up to 45%.

Put simply, AEB is a safety technology that takes into account the traffic conditions ahead and will automatically brake the car if the driver fails to respond to the conditions. It’s probably the most significant development in car safety since the seat belt because AEB aims to prevent the crash in the first place. That means a safer journey for drivers, and a reduction in avoidable vehicle damage and associated costs for businesses.

These events give you probably the only opportunity to experience the latest systems yourself, driving in a controlled environment, and in the care of highly trained instructors and engineers. Dealers are normally not permitted to demonstrate these technologies so this could well be the only opportunity you have to see how these new technologies and systems work, and experience how they interact with the driver and the car’s other control systems.

The latest ADAS technology systems include*:

Autonomous emergency braking systems (AEB)
Adaptive cruise control maintaining distance to vehicle in front
Reverse emergency braking systems
Emergency braking with pedestrian detection

‘Run off road’ collision prevention
‘Lane change’ collision prevention
‘Head-on’ collision prevention
‘Turn across’ collision prevention

The day will also include presentations of how the systems reduce crashes and fleet management costs, together with case studies and examples of fleets that specify these systems on their vehicles.


10am: Registration and coffee

  • ADAS technology briefing – what collision avoidance tech is available today and how does it work in theory
  • ADAS in-car demonstrations
  • Lunch
  • ADAS in-car demonstrations
  • The business case for ADAS in fleets
  • The impact of ADAS on repair costs
  • Review of the day and next steps for fleet decision makers

4pm: Close

These events are heavily subsidised for delegates

These events are mostly funded by the Stop the Crash Partnership, Driving for Better Business, and a grant from the Department for Transport, as the British Government has seen how ADAS technology can make a significant contribution to the reduction of fatal and serious road collisions. They are also delivered in partnership with Volkswagen Commercial Vehicles who are the only van manufacturer to fit AEB as standard equipment to all their new vans.

Without this support, places on such an invaluable and informative vehicle safety technology day would cost approximately £500 per delegate. With this support, we are able to offer places at just £75 per head. Each event is strictly limited to 20 high-level fleet decision makers per day to ensure that each delegate gets enough time in the cars to experience all the technology on show.

There are 2 remaining events scheduled for 2017, to be held at Thatcham Research’s Upper Heyford Proving Ground, and fully staffed with professional driving instructors from the Stop the Crash partners.

*As many of these systems as possible will be demonstrated subject to vehicle availability on the day