Business Champions constitute the central element of the Driving for Better Business programme. They are those firms that are prepared to step forward to champion good practice in work related road safety by taking a business message to business, and sharing their own stories.

Our Business Champions, drawn from public, private and voluntary sectors, work through various networks and associations, and the activities of the Driving for Better Business programme, to deliver awareness to their fellow business men and women. The target audience is those organisations operating company car and van fleets, as well as those who rely on staff to use their own vehicles on work-related journeys.