Project EDWARD 2022

Driving for Better Business WRRR segment

Engaging local businesses – 5 part series

Friday PT5

In the previous 4 videos, we explained:

  • What driving for better business is
  • How we collaborate with road safety partnerships to engage local businesses
  • We’ve looked at the free resources available to you
  • And we’ve looked at how we support businesses in your area once they’ve joined the programme

So if you work for a council or road safety partnership, and you’ll like to work with us and help you engage businesses in your area, how do you go about it?

The good news is that we’re entirely flexible on what we can offer.

In the case of Kent and Medway, there is a team of willing people helping to implement the campaign locally,

the casualty reduction partnership is fully engaged,

and budget was made available to maximise the impact of the campaign, which Driving for Better Business then added to.

But even if it’s just you on your own, with no additional support, and no financial resource to contribute, we can still help, providing guidance on how to identify and engage your local businesses, and still provide you with some of the resources we’ve discussed at no cost to you.

If you’d like to work with us, have a think about the following questions:

  • Do you have a road safety partnership and how many of the partners are on board?
    • Such as Council, Police, Fire and PCC
  • Are there senior leaders at any of these organisations who would be willing to endorse this project?
  • Do you already have ideas about how to identify appropriate local businesses to engage with?
  • Do you currently carry out any kind of road safety engagement with businesses?
  • Do you have budget you can contribute?
    • Don’t worry if the answer’s no because we’d sti