Project EDWARD 2022
Driving for Better Business WRRR segment
Engaging local businesses – 5 part series
In the previous 4 videos, we explained:
- What driving for better business is
- How we collaborate with road safety partnerships to engage local businesses
- We’ve looked at the free resources available to you
- And we’ve looked at how we support businesses in your area once they’ve joined the programme
So if you work for a council or road safety partnership, and you’ll like to work with us and help you engage businesses in your area, how do you go about it?
The good news is that we’re entirely flexible on what we can offer.
In the case of Kent and Medway, there is a team of willing people helping to implement the campaign locally,
the casualty reduction partnership is fully engaged,
and budget was made available to maximise the impact of the campaign, which Driving for Better Business then added to.
But even if it’s just you on your own, with no additional support, and no financial resource to contribute, we can still help, providing guidance on how to identify and engage your local businesses, and still provide you with some of the resources we’ve discussed at no cost to you.
If you’d like to work with us, have a think about the following questions:
- Do you have a road safety partnership and how many of the partners are on board?
- Such as Council, Police, Fire and PCC
- Are there senior leaders at any of these organisations who would be willing to endorse this project?
- Do you already have ideas about how to identify appropriate local businesses to engage with?
- Do you currently carry out any kind of road safety engagement with businesses?
- Do you have budget you can contribute?
- Don’t worry if the answer’s no because we’d still love to help
I’m going to leave the last word to Anne-Marie Penny, the National Highways Programme Manager responsible for Driving for Better Business, and someone who knows only too well the difficulties local road safety people have in engaging firms in their area.
Prior to working for National Highways I was heavily involved in the Kent partnership and desperate to engage local businesses.
You can find out more about DfBB at drivingforbetterbusiness.com
Thanks for watching the videos.
If you’d like to work with us, please email us at firstname.lastname@example.org
We look forward to hearing from you