Safety messages need to be effective for people to understand, to remember and to comply. If you really hit the jackpot with your messaging, you can also make your audience into advocates. In this three-part blog on messaging we look at what you say – and how you say it. How we frame those messages
Did you know? In 2019, there were 60 fatalities involving vans and vulnerable road users. 62% of cyclists killed or seriously injured were involved in collisions at, or near, a road junction. Post collision, drivers could face financial claims from a vulnerable road user covering their loss of wages, medical expenses and any recovery treatment.
Did you know? Drivers face a non-endorsable fixed penalty of £50–£100 for causing an unnecessary obstruction by parking opposite or within 10 metres (32 feet) of a junction. The average motorist in the UK spends nearly 4 days every year looking for parking spaces. Parking lights must be used during the night on a road
Did you know? There are laws limiting the amount of driving a van driver can do each day. These laws also require minimum rest periods. Drivers breaking these rules can receive large fines and even custodial sentences. There are 2 different sets of rules that can apply. It is important you know which you need
Did you know? 56% of van drivers consider themselves overweight. 70% of van drivers say work pressures severely impact their ability to drink enough water and have a healthy diet. Suicide is the biggest killer of men under 45 in the UK, with 1 man dying every two hours. Â Nutrition 27% of van drivers
Did you know? Drivers can be fined up to £1,000 if they do not inform DVLA about a medical condition that affects their driving. It is an offence for drivers to refuse to submit to an eyesight test when requested to by the police. Drivers may be prosecuted if involved in an accident because of
Did you know? Over 2 million drivers have an out-of-date driving licence Driving without a current, valid licence can result in a fine up to £1,000 and 3-6 penalty points Failure to produce driving documents to the police is an offence resulting in a fine up to £5,000 and 8 penalty points Drivers are legally
Did you know? With more than 4 million vans registered in the UK, it is a common misconception that there is no legislation governing van drivers and van operations. Due to their size and weight, vans can be driven and used for anything – right? Wrong, in fact very wrong. With an increase of roadside
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