Safety messages need to be effective for people to understand, to remember and to comply. If you really hit the jackpot with your messaging, you can also make your audience into advocates. In this three-part blog on messaging we look at what you say – and how you say it. How we frame those messages
Did you know? Our most recent data shows that, on average, 13%* of all fatalities and serious injuries on the Strategic Road Network include weather conditions as a contributing factor to the incident. Of these, 78%* occurred in the rain (four times more than any other adverse weather condition). *Source STATS19 Road Safety Data www.data.gov.uk
Did you know? More than four million journeys are made on the strategic road network each day. On average, Highways England record around 196,000 breakdowns per year (536 each day). The most common breakdowns are related to tyres, overheating, electrical problems and running out of fuel. If your vehicle develops a problem or if you
Did you know? The speed limit on a motorway is 70 mph (where national speed limit applies). Large vehicles and vehicles towing trailers have a speed limit of 60mph unless other limits are shown. If caught speeding on a motorway, a driver could be fined up to £2,500. The Red X is there for your
Did you know? A driver can be fined up to £300 or get a court summons if their van exceeds its maximum permitted axle weight. Exceeding the manufacturer’s load limit can put serious strain on the vehicle and may invalidate insurance cover. Overloaded vans are a common issue in the UK – 89% of vans
Did you know? Drivers face a non-endorsable fixed penalty of £50–£100 for causing an unnecessary obstruction by parking opposite or within 10 metres (32 feet) of a junction. The average motorist in the UK spends nearly 4 days every year looking for parking spaces. Parking lights must be used during the night on a road
Did you know? The use of vehicles as a weapon to injure and kill people has become a real threat. This is referred to as a ‘vehicle as a weapon (VAW) attack’. Vans pose an increased risk if used in VAW attacks because of their size, profile and weight. Crowded public spaces are targeted for
Did you know? Drivers face fines up to £2,500, a ban from driving and 3 penalty points for driving a vehicle in a dangerous condition. Wearing a seat belt is law and can result in fines of up to £500 and 3 penalty points if not wearing a seat belt when supposed to. Airbags reduce
Did you know? 90% of road collisions are caused by, or involve, human error. Drivers face fines up to £5,000 and up to 9 penalty points for careless and inconsiderate driving if their vehicle causes an obstruction when it has run out of fuel. There are around 3 to 6 major bridge strikes every day
Did you know? Mobile devices are a major distraction but they are not the only one. Distractions can include eating, drinking, setting satnav, radios etc – anything that takes your eyes off the road or distracts your concentration on driving. Distraction is a major cause of collisions with drivers 4 times more likely to be
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