On 11th June, Driving for Better Business launched the Ready for the Road? driver app and management portal. To support this, Campaign Manager Simon Turner, was interviewed for national and regional radio broadcasts during Thursday and Friday.
For more information about the campaign listen to Simon Turner on our podcast below.
Radio Campaign Coverage Review:
Total items of coverage: 140
Total Airtime: 20+ hours
Total listener reach: 42,776,000
Coverage included syndication through Sky News Radio which supplies the national and international news, sport, business and entertainment news to almost every commercial radio station in the UK. More than 280 stations make up the network, including well-known brands such as Absolute Radio, Capital, Classic, Heart, Magic, LBC, Smooth and talkSPORT, and between them they have a weekly audience of more than 34 million.
We were also featured on JazzFM, Nation Radio, Greatest Hits Radio, BBC Radio Wales as well as a BBC Local Radio stations in Bristol, Cumbria, Surrey, Lancashire, West Midlands, Manchester, Leeds and Berkshire.
“Great talking with Simon again, and really good to approach this topic from a slightly different angle, especially with so many people suddenly returning to work.” Phil Richards, Radio Verulam
“Another great interview from Simon – really clear and concise, with some really helpful hints and tips for drivers returning to the road.” David Caldwell, Radio Saltire
“With listeners across Dorest returning to work from Monday 15th June, this was hugely helpful, giving plenty of time to carry out essential checks, and get back on the road more safely – thank you Simon.” Steve Savill, Forest FM
“Another hugely timely topic, so great to get the inside track on what to do, particularly if you’ve been a dormant-driver for three months and are suddenly back in the mix of it all – highly relevant and well delivered content.” Geoff Ruderham, Black Diamond FM
“Always a pleasure to speak with Simon – great conversation, and really up-to-the minute info – so very much looking forward to chatting again in future, helping drivers across our area drive even more safely, and look after themselves and others. Thank you!” Darren Gamblen, Express FM