On 27th May, Driving for Better Business joined TyreSafe to launch the ‘Ready for the Road?’ campaign. Coordinated by the National Roads Policing Operations and Intelligence group, the campaign seeks to help all road users stay safe as they return to the roads. To support this launch, Simon Turner, Campaign Manager for Driving for Better Business joined Jason Simms from TyreSafe to be interviewed for national and regional radio broadcasts.
For more information about the campaign listen to Simon and Jason on our podcast below.
Radio Campaign Coverage Review:
Total items of coverage: 139
Total Airtime: 19+ hours
Total listener reach: 42,684,100
Coverage included syndication through Sky News Radio which supplies the national and international news, sport, business and entertainment news to almost every commercial radio station in the UK. More than 280 stations make up the network, including well-known brands such as Absolute Radio, Capital, Classic, Heart, Magic, LBC, Smooth and talkSPORT, and between them they have a weekly audience of more than 34 million.
We were also featured on JazzFM, Nation Radio, Greatest Hits Radio, BBC Radio Wales as well as a BBC Local Radio stations in Bristol, Cumbria, Surrey, Lancashire, West Midlands, Manchester, Leeds and Berkshire.
“Excellent – perfect for our listener demographic, and clearly and succinctly delivered. A brilliant interview.” Phil Richards, Radio Verulam
“A hugely important and potentially life-saving topic, explained with real clarity and precision – easy to listen to, so ideal for our drive-time healthcare slot. Thank you!” David Caldwell, Radio Saltire
“Another great Prime Time broadcast – engaging spokespeople, and the topic was really well explained. Thank you, Jason and Simon!” Bob Bates, Islands FM
“We have a wide listeners base, and this is a topic of huge importance as we prepare to leave lockdown. The information was clear and easy-to-understand, making it a great Prime Time broadcast.” Steve Savill, Forest FM
“It was great! Excellent guests, very educational and spot-on for our listeners during this challenging and uncertain time.” Geoff Ruderham, Black Diamond FM